Tech & Touch

Conceptualized and refined four shoe packaging concepts using the "Axis-Directions" tool to explore key design dimensions. Initial ideation involved collecting data on each axis and developing moodboards and ideation sketches. Two concepts were then further developed through refined sketches and 3D CAD models, enhancing product visualization. A class committee selected one design, which was realized as a 1:1 scale prototype. This project reinforced skills in creative ideation, packaging design, CAD modeling, product researching, product analysis and physical prototyping.